COUPANG KEYWORD REPORT
Selling electric shavers on Coupang: competition, prices & top products
Direct answer
전기 면도기 means "electric shaver," and it is a grade A demand keyword on Coupang with 40 organic listings on page one. Prices span ₩7,090 to ₩286,550, with the top 10 split between global brands like BRAUN (₩50,500–₩53,130) and PHILIPS (₩71,000) and budget no-name sets from ₩9,800. With top-10 listings averaging 6,871 reviews — and the #2 BRAUN Series 3 alone at 24,567 — review depth, not price alone, is the main barrier to entry.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 전기 면도기
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | DS 남자 전기 면도기 생활방수 전동 면도기, black, DSTH-S7000 | ₩17,800 | 3,206 | 4,614* |
| #2 | BRAUN 시리즈3 전기면도기, 300s, 블랙 | ₩53,130 | 24,567 | 4,595* |
| #3 | 필립스 3000 시리즈 전기면도기, S3243/12, 스톰블루 | ₩71,000 | 4,170 | 6,390* |
| #4 | BRAUN 시리즈 3 전기면도기, 310BT, Blue | ₩50,500 | 9,933 | 3,062* |
| #5 | 디에스가추몰 남자 전기 면도기 생활방수 전동 면도기 세트, 블랙, S800 | ₩9,800 | 121 | 1,176* |
| #6 | 필립스 휴대용 면도기, PQ206, 혼합색상 | ₩17,800 | 9,166 | 3,454* |
| #7 | 조아스 충전식 전기면도기, JS-5717, 혼합색상 | ₩15,700 | 1,263 | 347* |
| #8 | 바비온 가성비100 올인원 전기면도기, 올인원면도기가성비100, 혼합색상 | ₩29,900 | 8,123 | 417* |
| #9 | 조아스 회전식 전기면도기, SR-292S, 혼합색상 | ₩29,800 | 665 | 250* |
| #10 | 파테크 트리플 헤드 전기면도기 M10, PS-H9608, 혼합색상 | ₩39,900 | 7,503 | 215* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 전기 면도기 on Coupang?
Listing count is modest at 40 organic results, but review depth is the real wall: the top 10 average 6,871 reviews, led by BRAUN Series 3 300s at 24,567. New sellers can get listed easily but will need review volume to rank.
What price should I set for an electric shaver?
The band runs ₩7,090 to ₩286,550. Budget entries cluster around ₩9,800–₩17,800 (DS at ₩17,800 is the #1 seller), mid-tier Korean brands sit at ₩29,800–₩39,900, and branded BRAUN/PHILIPS units run ₩50,500–₩71,000.
Is there room for a new brand here?
Yes, at the low end. The #1 slot is held by a lesser-known DS model at ₩17,800 with 3,206 reviews, and bargain sets like the ₩9,800 S80 (121 reviews) have broken into the top 10 — showing price-led entry still works alongside the ₩50,000+ brand tier. Demand grade A supports the volume needed.
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