COUPANG KEYWORD REPORT
Selling 28-inch luggage on Coupang: competition, prices & top products
Direct answer
캐리어 28인치 means "28-inch suitcase" and is a demand grade A keyword on Coupang, with 40 organic listings competing on page one. Prices span ₩12,790 to ₩222,130, while most best-sellers cluster in the ₩42,800–₩98,800 range. The top 10 average 4,429 reviews — led by a hard-case travel carrier at ₩47,400 with 12,832 reviews — so review depth, not listing count, is the real barrier to entry.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 캐리어 28인치
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 기내용 대형 하드케이스 감성 디자인 여행 캐리어 | ₩47,400 | 12,832 | 8,529* |
| #2 | 보튼캐리어 CL15 어드벤쳐 여행용 하드 캐리어 20인치 24인치 28인치 | ₩49,900 | 2,622 | 5,076* |
| #3 | 리틀앤트 패션 다기능 기내반입 가능 하드케이스 여행용 캐리어 | ₩42,800 | 3,727 | 6,060* |
| #4 | 캐리어 기내용 캐리어 여행캐리어, 블랙, 1개, 블랙 28인치 | ₩53,400 | 2,863 | 940* |
| #5 | 앙뜨레 HA9130 확장형 경량 하드캐리어 20인치 24인치 28인치 | ₩71,480 | 6,252 | 2,452* |
| #6 | Tanit 전면오픈 대형 캐리어 26인치 28인치 30인치 여행용 소프트 확장형 | ₩98,800 | 1,053 | 1,261* |
| #7 | 브라이튼 본드 여행용 확장형 캐리어 20인치 24인치 28인치 | ₩82,790 | 3,059 | 431* |
| #8 | 아이프라브 MK-7101 여행용 하드캐리어 20인치 24인치 28인치 | ₩95,620 | 5,650 | 70* |
| #9 | 아이프라브 MK-7106 여행용 하드캐리어 20인치 24인치 28인치 | ₩67,710 | 2,595 | 207* |
| #10 | 앙뜨레 AM6204 여행용 하드캐리어 18인치 20인치 24인치 28인치 | ₩52,990 | 3,646 | 131* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 캐리어 28인치 on Coupang?
There are only 40 organic listings, which is a modest count, but the top 10 average 4,429 reviews and the #1 product alone holds 12,832. Entrenched review volume is the main obstacle for a new seller, not the number of competitors.
What price should I set for a 28-inch suitcase?
The full band runs ₩12,790 to ₩222,130, but the top 10 sit between ₩42,800 and ₩98,800. Pricing a hard-case 28-inch set near ₩47,000–₩70,000 matches where the highest-review products already sell.
What kind of product wins in this keyword?
Almost every top listing is a hard-shell travel carrier sold as a multi-size family (20/24/28-inch), often with expandable or lightweight features. Bundling sizes in one listing and emphasizing design appears to be the pattern behind the leaders, including the ₩71,480 expandable model with 6,252 reviews.
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